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Label to be developed to distinguish Ecuadorian shrimp
2017-04-12 11:11:21 copyfrom： hits:
Ecuadorian shrimp. (Photo: Stock File)
Tuesday, April 11, 2017, 21:40 (GMT + 9)
The Ministry of Foreign Trade (MCE) and the National Chamber of Aquaculture (CNA) signed an inter-institutional cooperation agreement for the development of the sector label "Camarón del Ecuador" (Shrimp from Ecuador) in order to distinguish Ecuadorian seafood quality from competitors and strengthen its position in international markets.
According to Minister Juan Carlos Cassinelli, the creation of a sector label for the shrimp union "is essential" because its production, quality, labour care and respect conditions for the environment "are unique in the world."
This articulated work will receive an investment of USD 110,000 by the MCE, while the CNA will contribute with USD 690,000.
It should be noted that at the beginning of this year the analysis of the current shrimp situation has already started. The next step will be the development of the standards for granting the sector label, followed by the development of the label and the study of market positioning. At the beginning of 2018, it is estimated that the performance and implementation of international promotion strategies will continue.
"It is necessary to work on a national superior standard and position it, so that we leave the commodity market and offer a product with added value. The development of a label will help us not only to strengthen the good practices we have in the country, but also to position them in the target markets," CNA executive president Jose Antonio Camposano said.
"Camarón del Ecuador" label is projected to increase the value of this seafood, whose production represents one of the most important sources of foreign currency and employment generation in the country.
At present, more than 200,000 families are directly and indirectly related to the breeding, cultivation, processing and export of this crustacean.
The commercialization of Ecuadorian shrimp in the world accounts for 23 per cent of the country's non-oil exports, and ranks as the second most important item with USD 2.58 billion during 2016.
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