Vičiūnai acquires French food distributor
2018-01-11 18:20:10   copyfrom:    hits:

Vici surimi trademark product (Photo: Vičiūnai)LITHUANIAThursday, January 11, 2018,00:40 (GMT + 9)TheVičiūnai Gro

Vici surimi trademark product. (Photo: Vičiūnai)


Click on the flag for more information about LithuaniaLITHUANIA 
Thursday, January 11, 2018, 00:40 (GMT + 9)


The Vičiūnai Group announced the recent acquisition of French food distributor CS France, as part of its strategy to strengthen its position in one of the most important seafood markets in the European Union.

Šarūnas Matijošaitis, CEO of the Group, said that this ambitious step will allow them to sell their products to a country with a tradition of fish consumption and millions of consumers. Competent Lithuanian executives and local sales agents are a perfect combination to develop the business of the company anywhere, he affirmed.

According to the entrepreneur, they foresee a potential growth since France only represents around 15 percent of the surimi market. Its main objectives are to offer a wide range of products, including salmon, herring, fish canes and meatballs, among others.

Egidijus Remeikis, manager of the Vičiūnai sales team, said the group will strive to establish a solid position in the French restaurant and hotel sector (HoReCa) by combining its experience and the long presence of CS France in the market.

Vičiūnai has been distributing its products in France since 2000, and they can be found in many well-known distribution networks.

Šarūnas Matijošaitis explained that they need to integrate the new company throughout the group structure to create a sustainable relationship between managers, production people and local professionals, to achieve their expectations successfully.

The Vičiūnai group encompasses nearly fifty companies in 17 countries and markets its fish products under the "Vici" brand in more than 40 countries around the world.

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